7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies

7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies

  • Author: Jennie Wong
  • Type: read online
  • Pages: 62 pages
  • ISBN: none
  • ASIN: 9781535259095
  • Edition Language: English


  • Ecommerce is eating the economy.

    ThatРІР‚в„ўs why itРІР‚в„ўs never been more vital for those who play in the world of online retail to understand why we buy. And more specifically, to understand why we buy online. Until now ecommerce design has asked the human brain to adapt itself to the database.

    Why else would you show a shopper 1,000 pairs of sandals, far beyond their ability to process? So this book is written as a remedy, with the intention of shifting ecommerce design towards the preferences of the human brain. Download 7 Ways to Hack the Mind of the Online Shopper: A Visual Guide for Retailers and Ecommerce Companies The human brain likes: • Fewer, better choices • Easy-to-process visuals • Freedom • Happy mediums The human brain hates: • Overwhelming options • Reading and remembering a lot of text • Being told what to do • Extremes These preferences are even more important in the context of mobile.

    Google officially confirmed in May 2015 that their search traffic from mobile devices had overtaken traffic from computers in the U.S. (and 9 other countries, including Japan). So while ecommerce is eating the economy, mobile is eating ecommerce. And if mobile conversion rates continue to lag desktop rates, but the percentage of traffic from mobile continues to rise, where does that leave us? I believe the answer lies not in the device, but in the human brain.

    And this book is your guide.